Style

Why Women Love Wireless


Soma is working to create Smart Bra™ solutions for you, because you deserve a bra as smart as you. We are here to listen to you, to help tell your story and design product that supports your needs. That extends into everything we do. We want to celebrate all women, their bodies and their stories, because everything we do starts with you. That’s why we’ve created a range of wireless bras that still give you support all day. Read on to find out why women are loving wireless.

real women of soma
FROM LEFT TO RIGHT: ASHLEE, SARAH, STACY IN WHITE

ASHLEE ELLIS SMITH

What is your occupation/day to day role? 

CEO/Conservationist and Wildlife Advocate 

What do you love about your job?

 It’s never boring. I’ve always worked in typically male-dominated professions – law, politics, hunting & fishing, and natural resources and wildlife conservation – but that is all changing, and it’s an exciting time to be at the forefront of these issues. People are starting to realize that we all have to work together to ensure the future of our planet – particularly our wildlife and natural resources, and that these are not partisan issues – these are the things that we ALL care about, whether you are Republican or Democrat; black, white or brown; male or female; a hunter or an animal rights activist. In fact, many hunters and anglers are some of the strongest conservationists and environmental activists I know. I believe if we all start communicating better about how much we love this planet and the creatures in it, we just use it differently, but make sure we work together to conserve it in the best way possible – it might be around a lot longer and stay in better shape for future generations.

What’s your favorite Soma bra and why?

The Enbliss® Luxe Adjustable Bralette – all the Bralettes really! I love the Bralette series because they function as a cross between a regular bra and a sports bra. They have just enough stretch and also enough support that I can put one on in the morning when I leave to drop the kids off at school, go to work, then not have to change before hitting a pilates or yoga class, or even the gym. They have removable padding and it doesn’t squash you like some sports bras do, so I feel like I can wear it with a suit to a meeting, or to dinner with the family after a workout, but it’s amazingly comfortable – I could even sleep in this bra. I would wear one every day if I had enough! Seriously.

How would you describe your style?

Sportsman’s Casual when I’m out in the field, classic and elegant in the boardroom or capital, and eclectic (& a little bit sexy) for date night with my forever boyfriend (husband Brad).

What’s your favorite part of being a mother?

I feel like having children opened up a compartment in my heart I didn’t know existed – the part with compassion and deep love and gratitude I didn’t know was possible.  And snuggles of course!

The Enbliss Luxe Adjustable Bralette has just enough stretch and support that I can put one on in the morning when I leave to drop the kids off at school, go to work, then not have to change before hitting a pilates.

-Ashlee Ellis Smith

SARAH SOOKRAJ

What is your occupation/day to day role? 

Currently, I am the Community and Program Manager for Visit Natchez. I also am very actively involved in the Restaurant Business and the training program that my partner (who is a chef) has started calling the Restaurant University. We also have our own business of souvenirs. 

What do you love about your job?

Honestly, I love making people happy and seeing them smile. I just love making someone’s day better whether it’s training employees and building the community. Helping the tourist have an amazing experience or even just doing good deeds in my community.

What’s your favorite Soma bra and why?

My favorite Soma Bra was the pink lace bralette that I had. So sorry I don’t remember the actual name of it. I don’t usually wear lace bralettes but this one was so comfortable and not itchy like the normal ones usually are. It’s sexy but sophisticated. I feel like this is something I could wear with a nice jacket and some jeans. 

How would you describe your style?

That is a good question. I have many different styles I would say. Sometimes I am fun and flirty, sometimes really casual and sporty because I play volleyball, but most times business. I do so much business, but I always try to keep it simple, sexy and sophisticated and that’s how I felt with the bralette.

I don’t usually wear lace bralettes, but this one was so comfortable and not itchy like the normal ones usually are. It’s sexy but sophisticated.

-Sarah Sookraj

STACY CONDE

What is your occupation/day to day role? 

Art dealer, and gallery owner.

What do you love about your job?

I love working in a creative field with artists and collectors. The parameters of my job changes day to day depending on the project, it’s never boring. 

What’s your favorite Soma bra and why?

I’m not sure of the name, but the one that was like a sports bra. It was smooth, comfortable and supportive without needing underwires.

How would you describe your style?

My style is quite casual and comfortable, until it’s not. I live somewhere between broken in jeans and boots, and black stilettos with red lipstick.

What’s your favorite part of being a mother?

 It’s hard for me to pick my favorite part of motherhood as there’s very little I haven’t enjoyed. Seeing them happy, achieving their goals and building their own lives are certainly highlights. … the smell of them when they were babies, witnessing the aha moment when they’d just learned something new…honestly, I could go on and on…

My style is quite casual and comfortable, until it’s not. I live somewhere between broken in jeans and boots, and black stilettos with red lipstick.

-Stacy Conde

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