Bras Solutions

Vanishing Is Better Than Ever

Vanishing Back is new and better than ever.

Intimately Soma sat down with the minds behind the new and improved Vanishing Back bra—Carrie, Associate Bra Merchant, and Kara, Associate Designer and Product Development Manager—to hear the story behind the innovation.


Q: Why make improvements to Vanishing Back?

Kara: After we launched Vanishing Back 8 years ago, other brands tried their version of our ideas. It was time to stay ahead of the pack by adding some new sizes and implementing our customers’ feedback at the same time.

Carrie: Kara’s exactly right. It was us putting the “you asked, we listened” idea into play. We want to make sure our customers are always satisfied.


Q: Where did you start? How did you go about improving it?

Kara: We spent a lot of time listening to what customers loved and what they felt could be improved. We knew this was our chance to really make the product she already loves even better.

Carrie: Our customers are very passionate about what they like, which we really appreciate. She tells us what she thinks, and we love that.

Vanishing Back is new and better than ever.

Q: What sets the new Vanishing Back bra apart from all the rest out there?

Kara: The new knit-in flex zone technology in the bra is unique to us. It’s now even more supportive. That’s why it works on all the new sizes we’re offering. Up to a G cup now!

Carrie: It’s the side-slimming part of things, too. Now Vanishing Back isn’t only vanishing your back! We incorporated the new technology in the sides for a totally smooth look, all the way around, 360°.

Kara: Exactly. We really looked at every detail. Our customers told us they wanted slimmer straps and improved hardware on the front-close style, so we did it. Now there’s no other clasp on the market that even comes close to ours. It gives a very satisfying “click” when it’s closed, really telling the customer it’s secure for her all day. And the hardware shines like a piece of jewelry. We worked hard to achieve that, and it’s great.

Vanishing Back is new and better than ever.

Q: How do you want customers to feel in this bra?

Carrie: Sexy and confident. She deserves to feel comfortable in her own skin.

Kara: I want this to be her new go-to bra because when she looks the best she possibly can under her clothes, she feels like the very best version of herself.


Q: What is your favorite new feature and why?

Kara: It’s got to be the extended size range. It’s so exciting for us! We’re able to get our most-loved bra on so many different body types now!

Carrie: I can’t pick just one feature! Probably the lace—our new styles have smooth lace all over the bra, not just on the cups like before. That’s a huge win as far as making her feel sexy and still being able to have an innovative bra.

Have you tried the Vanishing Back? Shop all styles—Full Coverage, Full Coverage Front Close, and Wireless—here.




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33 Responses

  1. Dona Porter

    I wish you would add some rubber strips (like on the strapless bra) on the vanishing back. It just slides up my back & I can not wear it. I have been fitted numerous times & the ladies agree when I suggest this.

    1. Dr Joan Schwanz

      I tried this style on and it didn’t begin to fit ,me or give me support. The front gaped, major muffin top and the back slid up as the previous lady said. It was very uncomfortable on me. I reluctantly took a minimizer bra home but will probably return it as it hurts my shoulder. I was told by the saleswoman that it too seems to be discontinuing. What is happening- is the store going out of business? Or are you just trying to appeal to the younger crowd?
      I am age 71, 40DD , size 12-14 with shoulder orthopedic problems. I have spent my whole life looking for a proper bra! The ONLY one that has ever worked was the SOMA minimizer vanishing back– and it’s been discontinued!when I learned this, I bought up the last 5 in the country and am on my last one. A number of women want it back .
      As women get older, we develop osteoporosis and kyphoscoliosis to a more or less degree. We also tend to get fat replacement of the breast tissue, not to mention breast surgery or implants after cancer with changing sizes and shapes of breasts . We need support in our sides, back and shoulders but want the bra to be pretty . As we age our bodies change, structurally, and we may need a different style every few years. We also have a lot of disposable income now that the kids are grown, and are willing to pay $150 for the right bra.
      Suggestion: instead of pushing one new style, maybe for the younger ladies, why not market SOMA as a specialty shop of not only beautiful but structurally different bras with MANY choices? You are really good about carrying larger sizes ( thank you)- those are the women who need choice, minimizing, support, beauty and have money.
      I hope the above is useful- Joan

      1. Soma Intimates

        Hi Joan, we’re very sorry to disappoint you by discontinuing our Vanishing Back Minimizer. We know this was a customer favorite, so we’ll certainly share your concerns and request for this style to come back! In the meantime, have you tried our Stunning Support bra? It’s designed with seamless 3-zone support, providing a firm hold, perfect for larger cup sizes. It’s available in boutiques and online here:

  2. K Maria

    Donna Porter if the bra slides up your back, theband may be too big. Try going down a band size and see. This works for me as I have that experience too and I’d suggest that even though you have been fitted before, try getting it again by someone new. Don’t give up on it.

    1. Soma Intimates

      Hi Wendy, Our Vanishing Back Bras do include some padding in them. We encourage you to visit a Soma boutique to try this new style for yourself. If you don’t have a boutique near you, we also offer free shipping and free returns when you order a full-priced bra online. Thank you.

      1. Susan Williams

        I am just the opposite. Old vanishing bra I bought was pre padding (t-shirt bra). They are way past wear date! But now all the bras are padded. I DON’T need the padding but love the vanishing back bra what am I to do?

        1. Soma Intimates

          Hi Susan, we’re so glad you asked! An NEW unlined version of our Vanishing Back bra is coming in July. Stay tuned — we can’t wait for you to try it!

  3. Josette Belvedere

    Just a general note: Long time Soma customer. Love active loungewear. Also loved the fact that Soma produced styles that were comfortable for older, active ladies. Sensing a shift in emphasis towards stuff more appealing to the younger consumers (who in my experience are not the loyal Soma customers). Also, noticing tiny, young sales staff (as opposed to the prior more age and size variable crew). Hope these are only temporary situations and that Soma will return to providing interesting and practical options for those, like myself, who have spent and will continue to spend money for clothing geared toward older, fashion conscious women who have women’s bodies and women’s activity schedules as opposed to the twenty-somethings who have so many alternative options and who are not the biggest Soma fans anyway from what I have observed.

    1. Soma Intimates

      Hi Josette, we appreciate your loyalty to our brand and will be sure to share your comments. Thank you.


      Greetings Ms. Belvedere, I completely agree with you. I do hope Soma doesn’t forget about us older, fashion conscious women. There are already too many alternatives for the younger generation. I, too, have been a long time Soma customer. Over the past few years, I talked so much about my Vanishing Back bra that a few of my friends now wear nothing else. This past weekend I shopped for my three sisters. I was disappointed to find out Vanishing Back Front Clip Bra comes in certain sizes. And, that’s it! Soma needs to make bigger sizes than 42. And! please, please make cup sizes smaller than C. Just because some ladies have wide backs doesn’t mean their cup size is just as big.

  4. Brenda

    Have always been a Soma customer . This new vanishing back does not work for me like previous bra. The sides are cut lower with not enough support. Major Muffin Top on the top of sides. Please bring back bras with the side support you used to have

    1. Soma Intimates

      Hi Brenda, we appreciate your feedback and will be sure to pass it along. If you would be interested in viewing additional bra styles featuring side support, please visit Thank you.

  5. JM

    I just returned a vanishing back bra as it was very padded (I don’t wear padded bras) and the hardware was quite lumpy. It is a big bra and not lightweight like a camisole might be. Great idea that didn’t work for me. Unfortunately, there are no boutiques where I live so.

    1. Soma Intimates

      Hi JM, we appreciate you letting us know and hope you’ll give us call at 866-768-7662 so we can provide suggestions for a more suitable style. Thanks!

  6. Cassie

    I purchased 4 bras first time buyer and can not tell you how much I love the front hook bra with vanishing back I am online today to purchase additional colors
    Thank you for making my perfect bra

  7. Linda

    Why do you not make the front closure invisible back in ( the/ all ) 32 sizes ????!!!
    I cannot wear 34’s.
    32DD back closure invisible back slides off shoulders and material gapes/ bunches just to outside of both back straps “( all when being fitted in store.
    I was so hoping I’d finally found an invisible back nonslip “real” bra for my 64 yo Crossfit body….

    1. Soma Intimates

      We’re sorry that our Vanishing Back front-close bra is not available in a 32 band size, and will share your feedback with our team for future designs.

  8. Sylvia Ahmad

    Very disappointed in the stopping of vanishing back front hook in size 44C, not all large size women are so endowed, have had to find another seller

    1. Soma Intimates

      We’re sorry to disappoint you, Sylvia. We’ll share your comments with our design team in hopes that this size may be available in a front-close style in the future.

  9. Jeanne

    The new vanishing back bra seems to a full size smaller than the former version. If it came in a 44C I would be able to just move up a band size. I have been a loyal customer of this style, now I will have to look for another retailer.

    1. Soma Intimates

      Hi Jeanne, we’re sorry to hear of your disappointment in our new Vanishing Back collection. Did you try the front close or back close style in this bra? We do find that the front close is fitting smaller than the back close, so if you haven’t tried the latter, we’d recommend it. We’ve also noted your request for this bra to be offered in a 44C, and will be sure to share that with our design team for the future. Thank you.

  10. Pat

    I really dislike the redesign of the Vanishing Back Bra. It took me a long time to find the perfect bra (vanishing back, front closure) — the previous design — and I’ve been wearing it now for years. I LOVED it, and if I’d known you were going to change it, I would have bought a dozen before that happened. So, why do I really, really dislike the new design . . . 1) The sizes don’t work for me. If I get the band to fit, the cups are either too large or too small. It’s very frustrating. So, in order to get one close, I have this empty space in the cup. 2) The sides. This is an improvement? I feel like I’m encased is a steel corset of some kind. It actually rubs and irritated my skin. 3) The uplift . . . the previous design gave a very nice, firm uplift. With the new design, I feel like I’m wearing Madonna’s pointed cups . . . it’s horrible. So, like other reviewers, I’m now going to have to look for a new bra. I am SOOOO disappointed. Why in the world would you mess with something that was working?

    1. Soma Intimates

      Hi Pat, we’re very disappointed to hear that you don’t love our new Vanishing Back bra, and will share your feedback with our team. Thank you for taking the time to let us know.

  11. Lucy

    I have been wearing Vanishing for a few years now and haven’t tried the new iteration yet. I have one disappointing issue with the style, my straps are continually slipping. Will the new style help with my problem?

    1. Soma Intimates

      Hi Lucy! We’re so happy to hear you’re already a fan of our Vanishing Back collection. Thank you for your question! Yes, the new Vanishing Back bra has an updated design that includes a thinner strap that will stay put. We hope you’ll give the new collection a try!

  12. Shea

    I HATE IT !!!! I am searching for another brand. You messed up a wonderful product. The new one is very uncomfortable and I have tried 3 sizes (which are not even close to the original product in size, comfort and fit). The quality is certainly NOT what it use to be and I wonder if you included some cost cutting measures while “making your product better.” I don’t buy it! I am so disappointed.

    1. Soma Intimates

      Hi Shea, we’re very sorry to hear that our new Vanishing Back bra has not lived up to your expectations in fit and quality. We’ve shared your feedback with our team, and hope you’ll find another Soma bra you love in the future.

  13. Terri

    I waited a long time for this bra to return in an unlined version. Unbelievably it is THE most uncomfortable bra I have ever owned. The wire are horrible and no matter how I try and adjust the bra they dig into my skin at ever point of contact. I am sooooo disappointed. I need to find another place to buy my bras.

    1. Soma Intimates

      Hi Terri, we’re very disappointed to hear this and are sorry this style didn’t work out for you. We’ll be sure to pass your feedback along to our team, and hope you’ll find another Soma style you love in the future.

  14. Claire

    Please bring back the original vanishing back bra. The new design is terrible. The comments on this site demonstrate that there is strong demand for the previous design.

    1. Soma Intimates

      Hi Claire, thank you for your feedback. We’re very disappointed to hear you don’t love the design and fit of our new Vanishing Back bra. We’ll share your thoughts with our team.

  15. Donna

    SOMA, sounds like your loyal customers have spoken loud and clear about the changes made to the vanishing back bra. Do the right thing and bring it back!!! If you are so convinced that your new style is good for your business, keep it in your line. The vanishing line of bras and panties are why I shop with you and without that I will have to find another retailer.