Charity

SOMA BRA DONATION: RESULTS ARE IN!



We’ve finished counting all the bras you generously donated during our fifth Giving is BeautifulTM Soma Bra Donation event, and…drum roll, please! 103,355 more bras for women in need!

From July 9th to August 12th, 2012, Soma collected bras in boutiques and online to be distributed to domestic violence shelters in local communities. We again partnered with the National Network to End Domestic Violence (NNEDV), the leading voice for survivors, representing over 2,000 shelter programs in the United States.

You, our loyal and caring customers, made a difference by cleaning out your top drawers, donating your bras and rallying your friends and coworkers to do the same. Thanks to your efforts, our grand total of bras donated now stands at an incredible 368,000—and counting! Soma Intimates and the NNEDV thank you—giving truly is beautiful!

Intimately, Soma

The next Soma Bra Donation event is right around the corner. Start collecting your bras now, and like us on Facebook, where we’ll announce the details in January!

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4 Responses

  1. Gayle

    I just found the Heidi bra and it is just the perfect wirefree bra I have been looking for. Why doesn’t it come in a 36D? Only the DD seems to be available. Disappointed.

    1. Intimately, Soma

      Dear Gayle, thank you so much for your interest in the Embraceable Wirefree Unlined Heidi bra. We are so sorry to say that it has been so popular with our customers, your size is on back order. We expect them to ship in early February. You can pre-order at soma.com. Until then, we recommend our other popular wirefree styles: Vanishing Back Wirefree, http://bit.ly/S81y4J, and Wirefree Agnes, http://bit.ly/LA3WQH.

    1. Intimately, Soma

      Thank you so much, Sue! Yes, there is a place to mail them in: Soma Bra Donation c/o The Bra Recyclers, 3317 S. Higley Rd., Ste 114-441, Gilbert, Arizona 85297. In fact, we are currently partnering with Redbook Magazine for the “What Freedom Feels Like” Campaign to support women who have taken the difficult step of leaving an abusive relationship and starting anew. During this campaign, we are collecting new and gently worn bras for women in need. Visit soma.com/givebras to learn more.

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