What We Mean by MORE Than Lingerie

At Soma, we know that women are so much more. We are smart, confident, passionate. We are mothers, daughters, sisters, friends, professionals, volunteers, survivors, leaders, neighbors. We are busy with days that demand SO MUCH of us.

At Soma, we are women-led—so we get it. And we see Soma as our chance to do our part for you. To make life a little easier, more pleasant, softer, more enjoyable. To make those moments when you’re getting dressed in the morning or curling up at night feel as good as they possibly can feel. So you can move on to other things that matter to you. In the grand scheme of things, it’s small. We know. But it’s our passion. Bringing you products that do MORE is what we do, because we know that with all that life demands of us, MORE is exactly what we need.


Soma. Bras with so much more.

Our patented technology and innovations set us apart. Each collection addresses a specific need: back smoothing, ultimate softness, strapless, zoned support, push-up without padding, and more. You need it, we’ve got a bra that does it—all while looking beautiful and feeling incredibly comfortable.


Soma. Panties that offer so much more.

The bottom line is our panties are more than pretty, they’re powerful. Whether it’s no-show panties that fit like a second skin and stay put all day, or pairs that tone like 1,000 extra sit ups, we design our exclusive panty collections to do more and feel extraordinarily soft.


Soma. Pajamas that are so much more.

Sinking in to sleep at the end of the day is often the only time that’s just for us. It should feel amazing! That’s why we make beyond-soft pajamas that feel cool against the skin, embellished with special touches like the softest lace, crocheted trim, and artful embroidery. And many of our chemises have adjustable straps and soft support for confidence in front of company. This meticulous attention to detail means we offer more than just something to sleep in. Our sleepwear makes you feel great while you do it.


Wouldn’t it be great if your what-to-wear-today question was always answered with easy and flattering? Pulled together and comfortable? If the building blocks of your wardrobe were versatile and stylish? Easy to outfit and easy care? For nearly 15 years Soma designers have been leaders in lingerie. Obsessed with fit. Curators of comfort. Ingenious problem solvers. Seekers of soft.Now our women-who-know-women designers have used their intimates expertise to fine-tune an apparel collection that is the best possible combo of hardworking and comfortable. Introducing Style Essentials.

Soma. So much more in apparel.

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26 Responses

  1. James G. Wills

    I visited a Soma Intimates store for the first time this week. The sales clerks required me to try on the panties I had chosen over my other panties, so I wasn’t sure how they would fit or feel. I must say that today I’m wearing one of the thongs I bought and they are very comfortable and fit well. I’m going to go back and buy some more.
    James G. Wills

    1. Soma Intimates

      We’re glad to hear you’re pleased with the fit and hope you’ll also visit us online at to view the wide variety of styles and sizes featured there. Thank you.

  2. James G. Wills

    Yes, I have already visited and checked out the panties there. I just wish you sold garter belts. Your panties do fit well and are very comfortable. I do intend to buy more. Thank you!

  3. Joanie Bell

    Soma emails me every F’N day!!! I really like to shop there BUT I feel harassed!! I have asked customer service and have changed my settings to only get 2 emails a month. I have done it EVERY DAY for over 2 weeks. I called and spoke to someone on the phone and they changed it for me but I get the emails everyday. Stop soma stop!! I purposely do not purchase until you provide customer service. You may lose me as a customer just out of stupidity.

    1. Soma Intimates

      Hi Joanie, we were able to locate your member account and updated your preferences to opt you out of email. As email communications are scheduled in advance, these will stop as soon as the current series completes. Thank you for bringing this to our attention.

  4. Ellen Bombolis

    I have been a loyal Soma customer for many years. This is the first year I can honestly say that I like nothing in your product line. I think you have forgotten the base of women that made you successful. Not everyone is twenty years old and not everything has to be sexy. Leave that to Victoria’s Secret.

    1. Soma Intimates

      Hi Ellen, we’re always interested in feedback from our customers and will share your comments regarding our current collection. Thank you.

  5. Sue Ellen Mageli

    The Vanishing back bra is the most comfortable bra I’ve ever worn in my life! Great support and comfort. I want one in every color. The lounge wear is fantastic!

  6. Terri

    Well, unlike the first two posters, I can honestly say, I just love Soma! I don’t mind the emails at all. I’m really liking the retro look panties , beautiful dresses also. I would like to see Soma come out with some skirts, and I do wish they would make tunics in petite lengths, as I always have to take them and have them re hemmed.

    1. Soma Intimates

      Hi Terri, thank you for loving us and we’ll be glad to share your wish list for future products.

  7. James Wills

    I agree with Terri, I just love the feel of Soma thongs and G-strings, your panties are so comfortable.

  8. James Wills

    I agree with Terri, I really like SOMA panties! They are so comfortable, especially the thongs.

  9. James Wills

    I agree with Terri, your panties are very comfortable! I like your thongs best. I posted this before and it was deleted, what you think men don’t wear panties? I happen to like SOMA panties and I’m completely comfortable in saying so.

    1. Soma Intimates

      Hi James, we were concerned to see this as we welcome all feedback from our fans. We located your earlier comment that was posted May 12, please let us know if you can’t view it on our page. Thanks, Soma

  10. Maria Aurora Castro Ingram

    Love the boy short panties . The fabric prints are delicious! And the colors are a feast to the eyes !

  11. Scott Margolin

    Hi James. I too prefer wearing panties. I tried to post a review of one of my purchases and unfortunately it was declined. I think it helps to read reviews on a product that reflects the preference of the consumer. I know it helps me when I see a male purchaser that likes the product. I really like Soma but they are ignoring/offending a large customer base.

  12. Jo

    Thanks so much for bringing back the vanishing back, front closure, unlined bra!! It’s my all-time favorite. I don’t need extra padding, but I do need the comfort which this bra brings me.

  13. Robert

    I love shopping at Soma! I recently purchased a new matching bra and panty set at Soma.. Customer service was great in helping me find the right style and fit…

  14. Glen

    I love Soma retail store much better then online. I like talking to sales team. The people at the Appleton Wisconsin location make feel comfortable and not pressured. I wish there was a location closer to me through. Closer to the middle of Wisconsin. Hint Hint get the HINT! Lol

  15. Shay Linn

    I think Soma intimates is just the BOMB!!
    You have high quality underwear that is sexy and so-so comfortable! The price for what you get is fantastic! I love on-line shopping and the customer service at your boutiques.

  16. Brian Crain

    I have recently discovered soma about a year ago. Very impressed with your bra and panties collection. I have had impeccable customer service with sales associate. Love the feel and fit of all of the items. Just ordered a new velvet bodysuit have not received it yet. Can’t wait to see it. In the future I would like to see panties with logo on panties, like Soma in large print. I do like that about VS. I don’t like the VS shops they are to pushy. This why I turned to Soma. The vanising edge is awesome. I am going broke cause of them. I have every color and style. Soma is a little pricey but I love the items. Maybe some day I will win a shopping spree for filling out surveys.So maybe in the future you can put logos on your collection in bold print. It’s just a thought.


  17. JAM

    I’d like to pass on some of my Soma loves, wants and suggestions for your consideration.
    LOVES: Your sleepwear and daywear pieces made in Rayon/Spandex fabric blend. One of my ultimate favorites is your short sleeve long nightshirts in pretty prints. (I like those better than solid or “slogan” choices). I got a batch with sleeves that were too tight recently but hope that has been remedied in future. I also LOVE the TRAVELERS panties. Please continue those, in new colors and with the same long-lasting quality fabric.
    WANTS: Please offer more soft and pretty brief style panties WITHOUT the silicone “vanishing edge.”
    PRODUCT SUGGESTIONS: I would LOVE a TRAVELERS panty/brief with some tummy control and higher waist to prevent them rolling down. I’d also like an uber-soft & smooth lightly padded cup POSTURE support bra with no back hooks to help ease my upper back pain. The ones currently available are frankly ugly, stiff and scratchy. One with molded cups and underwire for flattering lift and shape would be icing on the cake! Could Soma take on my challenge to create the world’s most beautiful and comfortable Posture Support Bra ever? I’d be happy to test the prototypes! Thanks for listening! JAM

  18. Axel

    Dear Soma Team,
    Thank you for all your efforts to bring new great products. All soma products are perfectly designed and the choice of the quality materials is perfect. As a male customer I really like Soma panties, they are great.
    Thanks again.