New Bodify Bra Pop-Up by Soma

A body of 1,500 women designed Soma’s new Bodify™ bra. The women who wear Soma helped us craft 1 revolutionary bra and it took 3 years to get it right. To unveil our most innovative bra yet, we hosted a pop-up event in SoHo, New York–inviting a group of influencers and fashion authorities to experience Soma’s latest Smart Bra™. Check out the space our team of expert designers created for the launch of Bodify™. 

Meet Bodify™, the bra that solves all your bra-blems. We spent 3 years designing the perfect t-shirt bra, listening to 1,500 smart women. Soma is a brand built by women, for women. No matter your shape, size, or lifestyle, Bodify™ is the bra that changes with you. Made with Smart Bra™ technology, this innovative bra will read what your body needs.

Everyone got the 5 Star Soma Bra Fit and took selfies in this amazing fitting room experience with our bra fit experts!

“I need something that’s going to flex and move whenever I do what I gotta do.”


Because everything we do starts with you, we designed the bra–and the space to launch it–with you in mind.

“I fall in the category of having one breast fit well and the other not fit in the same size bra–not an issue with Bodify.”


On our wall of wishes, women could write down their biggest “Bra-Blems”, submitting them to our team of expert bra designers to grant by continuing to create Smart Bra™ solutions.

Bodify™ is uniquely able to mold to your body shape. Patent pending, innovative Flexicup™ technology with self-adjusting material stretches and recovers to form to your figure. Patent pending Floataway Wire™ in airflow mesh moves with you, while adjustable Get a Grip straps with soft spandex gripper stay put–keeping you comfortably held. Smart Bra™ design offers lift and flex without cutting in or gapping. Soft, comfy fabric and wires that don’t dig or irritate keep up with your movement. 

After walking through the Bodify™ space, learning about the women and the technology it took to build it, and getting fitted by our bra fit experts, everyone had the exclusive opportunity to order their own Bodify™ bra. 

Now, the Bodify™ bra is available for purchase in a collection of colors.

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