Ok, gift-givers, let’s talk lingerie. How do you give it? When is it appropriate? The bra experts say there’s never a bad time for something intimate when it comes to surprising the ones we love. We have you covered so you won’t be greeting Saint Nick from the doghouse. Find all kinds of delightful gifts on our Gift Guide.
How to Gift Lingerie #1: Him Gifting Her

You can’t go wrong with flowers! Add a matching panty, and something pretty, like a robe. Voila, you have yourself a delightful delivery waiting to be opened under the tree!
How to Gift Lingerie #2: You Gifting Friends

It’s true. Single women, new moms, empty nesters—we don’t buy ourselves bras and panties. Treat her to something supportive and spectacular, like a beautiful lace bra. She will love the lightweight fit and sturdy support, not to mention feeling totally glam. Practical and fabulous!
How to Gift Lingerie #3: You Gifting Yourself

Sure, it’s sweet to be gifted lingerie like above. But why wait? The holidays are a perfect excuse to get yourself a Bra Fit and get something beautiful just for you. Our advice is to choose something you can wear every day, with extraordinary details to make you feel beautiful well into the New Year, like this New Vanishing Back bra trimmed with no-show mesh and lace.
How to Gift Lingerie #4: Let Soma Help

Whether you’re buying someone a practical favorite, something sexy, or something unexpected, leave your nerves at the door. Swing by your local Soma boutique and enjoy stress-free personal service from our sales associates. If you prefer to shop online, our chat service is always available. Still not sure? A Soma gift card is the best stocking stuffer out there.