Bras Style

The comfort bra that’s soft and supportive. New ENBLISS.


Soft comfort bra

A comfort bra that’s ultra soft AND supportive has long been the dream of women everywhere. A bra we’d love to wear so much, we’d forget to take it off.

Ladies, we hear you! The Soma design team set out to create that ultimate soft, supportive comfort bra.

Well, that dream finally exists in reality. Meet new Enbliss™. Believe us, it is a joy to wear.

The Comfort Bra, 2 Ways

Two styles, a wireless bra and a bralette, feature supremely comfortable finishes. Furthermore, from the cups with soft, brushed lining to the soft fabric on the outside to the plush elastics – everything that touches the skin makes for true comfort.

The best part: “The soft bottom band is a unique finishing technique that gives the wearer ultimate soft stretch and recovery, and a flat finish that provides amazing comfort,” says Holly Erickson, Soma’s VP of Design. Most importantly, she adds, “You don’t even realize you have it on.”

Comfort bra

The wireless bra delivers incredibly soft support. First of all, it has lightly lined cups with that super soft finish, as well as adjustable straps. The back hook and eye provide great adjustability.

The bralette is destined to become your favorite weekend bra, sleep bra, or just anytime chilling bra. Above all, it has that great soft fabric against your skin. This style comes with removable, lightly lined cup inserts. Genius! You can put them in for concealment and support or leave them out for a less structured look and feel. Hence, you can comfortably wear this bralette all day and all night.

One touch, and we knew it would be a hit. Because you can’t beat the comfort of each style of Enbliss. Just ask the customers who have tried it so far. Most rate it 5 stars.

Comfort bra
Comfort bra

Celebrating Enbliss, our super soft comfort bra

Soft comfort bras

Because we felt so excited about the launch of this revolutionary, cloud-soft bra, we invited associates on the Chico’s FAS headquarters to feel new Enbliss. To highlight the softness, our preview party featured cuddly, “aww”-inspiring puppies from the local Team Moose Animal Rescue. The event not only introduced our amazingly soft new bras, it raised $800 for the dog rescue group. More good news: All the puppies were adopted and found their new, “fur”-ever homes.

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2 Responses

  1. Daniella

    Love your new Enbliss collection, I have to use wire-free brass everyday for medical reason and to be safe.
    now I feel like am not using anything under. The bra Enbliss is soooo conformable. Just try today
    Love yu SOMA

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