Cheers to 15 Years! Celebrate Our Anniversary With Us

In 2004, an all-women design team made history. They believed women shouldn’t have to choose between comfort and beauty in a bra, that panties should always stay put, and PJs should be soft enough to bring us the sleep we all deserve. The only problem? They couldn’t find lingerie and sleepwear that were both pretty AND practical. So, they decided to create an intimates brand for women who, like them, refused to compromise—and Soma® was born.

It’s been 15 years since Mark Zuckerberg and his friends launched Facebook, the final episode of Friends aired, and we opened our first Soma boutique in Fort Myers, Florida (where our headquarters is still located!). A lot has changed over the years, but one thing that hasn’t is our commitment to delivering 5-star personal service to our customers. Today, we have 250+ boutiques, nearly 2,200 certified Bra Fit Experts, and more than 10,000 5-star reviews.

We’re celebrating this milestone anniversary with exciting events, products, and offers all month long. Mark your calendar and join us! It wouldn’t be a party without you.

August 6 – 20: 15 Days of Giveaways, our biggest sweepstakes ever, starts at (enter daily for your chance to win!)

August 8: Our new anniversary collection debuts, featuring one of the styles that started it all

August 11: A top-secret, one-day-only deal is coming to boutiques (that’s all we can say for now, but trust us—you don’t want to miss it!)

Whether you’ve been with us since day one or this is your first introduction to our brand, we toast to you, we thank you, and we support you. Always.

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