Cheers to 15 Years! Celebrate Our Anniversary With Us
In 2004, an all-women design team made history. They believed women shouldn’t have to choose […]
Build a Bra Wardrobe
What’s your schedule like? Are you a mom who balances kiddos and a career? Are […]
Post Surgical Bras Should Be Soft And Comfortable
At Soma, we believe every woman deserves beautiful and comfortable post-surgical bras while recovering from […]
The comfort bra that’s soft and supportive. New ENBLISS.
A comfort bra that’s ultra soft AND supportive has long been the dream of women […]
10 Reasons This Vanishing® Strapless Bra Is the Perfect Strapless
You’ve been waiting for a strapless bra that doesn’t slide down. A strapless bra so […]
Soma® Bra Donation Is Back and All Bras Are Welcome
By Ashley Kiely So, now that you’ve cleaned out your top drawer to make room […]
Celebrate National Underwear Day with New Soma® Panties
By Ashley Kiely It’s that time of year again, yes, we’re talking about National Underwear […]
Bra Fit Isn’t Just a Size, It’s Personal. Find Yours!
A bra is one of the most personal purchases you can make. At Soma®, we […]
What Are Spacer Bras? (And Why You Need Them!)
Have you tried Lightest Lift™ yet? It’s a collection of our lightest-weight bras (aka: spacer […]
Cool Off This Summer with New Cooling Bras
Don’t sweat the warm weather. Our newest Cooling bras are (really) cool from the inside […]
Celebrate Real Women with #RealWomenWednesday
Every week, our social media feeds are studded with the hashtags #ThrowbackThursday and #FlashbackFriday. While we […]
The Gift of Sleep for Mother’s Day
We all have that woman in our lives who gives us the power to shine, […]
Lighten Up Your Lingerie with the New Lightest Lift™ Collection
With summer on the way, the last thing you want is a heavy bra weighing […]
Limited-Edition Bridal Collection Will Make You Say, “I Do”
It’s tradition for every bridal look to include something old, something new, something borrowed, and […]
Hello, Strapless Season!
Spring brings sunshine, occasions, and maybe even a trip to a tropical destination. It’s time […]
5-Star Enbliss® Bras Let You Live Blissfully
You are powerful. Unstoppable. And your bra should be, too. But sometimes we need something […]
The POWER of Being a Woman: International Women’s Day
THE POWER OF BEING A WOMAN It takes UNDERPOWER™ to be an extraordinary woman. Today […]