Spring is here, which means feminine details, on-trend prints, and events galore. Here at Soma, we have everything you need for weddings, graduations, and afternoons in the sun. Our dedicated Trend team travels to Europe, studying the runways, and translating the newest fashions into pieces perfect for your spring refresh. We sat down with Holly Erickson, VP of Product Development for Soma, to discuss what’s new for the sunny season.
What inspired the new collections of April?
Holly: April was inspired by the ultra femininity of today’s modern woman. We were inspired by the French countryside and the beautiful, sophisticated structure of the French villas. We just loved the decorative scrollwork. We also drew from feminine wallpapers, soft and flowy draperies and bed linens, delicate lace sheers, and the wonder of the French Provincial garden.
That sounds gorgeous. What else is new for the spring season?
Holly: May introduces us the sunbleached and soft summer shimmer of beachy tropics. A call to remember the sunlit memories of youth and the sun on skin, sunsets, tropical summer breezes and the playfulness of life on vacation.
These collections feel new and exciting. What items are you most excited about?
Holly: I’m excited about the color across the story and how beautifully they play off each other in every category. So many blues against cheeky pinks and wild orchids…they really are stunning. We layered in new fabrications that give the assortment a fresh take.
How do you translate what you see on the runways for everyday life?
Holly: We take the key feminine fashion details emerging from the runways and infuse them in a more relaxed way—delicate semi-sheer lace and fabrics, soft tiers and ruffles, delicate, feminine patterns, and inject soft rosey pinks. For example, we noticed a lot of dimensional pieces on the runway, so we infused 3D lace into new lingerie pieces. I’m so happy with how that turned out. I hope our customer loves it as much as we do. Dresses and lounge boast light burnout patterns, long over lean, sunbleached tropicals, hand dyed patterns in cools and warms emulate beachy waters and evening sunsets.
Neutrals are a solid foundation (pun very much intended) of Soma pieces, so what role do they play this spring?
Holly: Navy as a base is always a great choice and black and white are great to frame up a story. In our key foundations collections–while we love all the new colors for spring–nothing works under a crisp white shirt or tee like a nude that almost vanishes under clothing.
See these spring trends and more in Soma boutiques and Soma.com.