You asked for a Soma Sport bra. We stepped up to the challenge. The design team behind our first-ever collection of maximum support sport bras shares how they created bras with technology that lets every woman work it.
Q: Why Soma Sport?
Alina: These days, we all are leading more active lifestyles and going to the gym more. Our customers were asking for sport bras more and more.
Valerie: We thought, what would our customers be looking for in a sport bra from Soma? Number one was maximum support. So many sport bras say they’re supportive, but we wanted to create one that really meant it.
Q: What gives ours max support?
Alina: We used powerful elastics and mesh along with strong, supportive material in key places. Then we gave each bra a higher neckline for containment. A lot of women wear two sport bras. Our goal was to make sure you don’t have to wear two.
Valerie: We really thought about her activity level, bounce level and comfort level. Everything we do at Soma is to make women extremely comfortable while still being very supportive.
Q: What else did you do to make a better sport bra?
Alina: The fabrics we use truly wick moisture away from the body and each style breathes so you stay cool and dry. Even in the contour style, the pads are perforated for airflow and dry quickly.
Valerie: After that, it’s all about fit. Soma Sport bras come in cup-and-band sizes, which is rare. Plus, we used adjustable straps and hook-and-eye closures to give a fit that feels custom.
Alina: The ease in taking them on and off was key. No more needing help to get in and out of it, and no more getting stuck in a bra after a workout!
Valerie: We love the way they look, too. We worked closely with our athleisure designers to make sure she had complete Soma Sport looks for workouts and running around town.
Q: How should customers choose which style to try?
Valerie: I’d start by asking yourself which non-sport bra style is your go-to for every day. Padding or unlined? Underwire or no wire?
Alina: Right. Just like other bra collections, the contour style will give more shape and lift due to the pad/wire combination—plus concealment for modesty. The underwire will provide support and shaping, and the wireless will provide the most comfort. It’s all about preference.
Valerie: In each style, our wear-testers told us these were the best sport bras they’d ever tried. We hope to hear that same positive response from our customers.